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Introducing sprint playbooks to stimulate experimentation and design at ING Labs

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In Short

ING Labs is where a mix of internal and external startup teams work on preparing the bank for the future. Labs is a place where business units can experiment and create new propositions, outside of the operational environment. Three types of teams are hosted in ING Labs: teams coming from ING’s global innovation contest (Innovation Bootcamp), projects that originate from existing business units, and external startups. 

During my time at ING Labs I’ve had the opportunity to support teams and introduce them to a wide range of innovation methodologies and tools through workshops. 

For the Labs’ leads I worked on the adaptation of Google’s Design Sprint, and created an “experimentation” version of this sprint. 

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Responsibilities

Working closely with the Lab’s leads and the internal startup teams, my main responsibilities were to compose and design sprint playbooks, facilitate teams during these sprints and to work together with teams to conduct experiments. Experiments commonly included some form of user research, online testing or digital prototyping. 

Ideation
Creative facilitation
User research
Experimentation
Visual design
UX design
Prototyping

Teams

ING Labs hosted a mix of internal innovation teams and external startups. To stimulate cross-pollination between these two, regular demo sessions, problem fix workshops and networking events took place. Teams work according to ING’s innovation methodology PACE, a mix of Design Thinking, Lean Startup and Agile.

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Methods and tools

Within ING Labs a wide range of methodologies and tools are being used. Working with multiple teams, I spent significant time providing support and giving workshops on the following topics: 

  • Lean Startup
  • Design Thinking
  • Growth Hacking
  • Design Sprints
  • Lean Experimentation
  • Prototyping

Creating Sprint Playbooks

The goal of creating a Sprint Playbook was to let teams run a sprint on their own, while simultaneously providing a catalog of tools for tackling specific challenges. 

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Composing

Desk research provided a large amount of potential elements. Using the Design Sprint as foundation, a version was composed to fit into three days.

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Testing

The majority of Sprint finetuning was done by testing (part of) it with one of the teams. Several iterations were made to improve the Sprints’ composition and duration. 

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Refining 

After several iterations, the Sprint programme was digitalised and an easy to use interactive .pdf was made for the teams.

Gallery

  • Design Sprint Timeboxing

    Design Sprint Timeboxing

    The limited time the team is together for the sprint should be used efficiently. It is therefor essential to maintain a tight schedule.
  • Customer Journey

    Customer Journey

    The customer journey is at the very heart of the design sprint, to ensure the team is always focused on real-life user problems.
  • Crazy 8's

    Crazy 8's

    An energizing and productive brainstorming tool was incorporated to quickly generate a large amount of low-fidelity ideas
  • Prototyping

    Prototyping

    A crash course on digital prototyping is included to introduce teams to the power of paper and other lo-fi prototyping methods
  • Experiment loop

    Experiment loop

    The introduction to lean experimentation given at the start of the Experiment Sprint session